Consumers, Trends

Forget rice and noodles, China looks to potatoes as the new staple

A Chinese worker selects potatoes at a mThis country of noodle and rice lovers for thousands of years has set a goal to make the humble spud a national staple by 2020. The Communist-led government says such a jarring culinary change is necessary to prevent land and water shortages from worsening, and to make sure the country can feed itself as the population of 1.3 billion grows. Pound for pound, the potato requires 30% less water than China’s traditional staples of rice, wheat and maize. And it provides more calories and vitamins per acre. Land dedicated to potato crops is being doubled, as the government encourages people to consume the tuber in large amounts. More

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