US: Potatoes move from comfort food to comfort zone

Potatoes have an advantage over most vegetables: Marketers don’t have to convince consumers to like them. People enjoy potatoes in many forms, including ones that aren’t very healthy, like fries and chips. But potato marketers don’t need to apologize for that. At the Potatoes USA annual meeting March 15-17, potato industry leaders showed the spud is in a different place than a few years ago — a much more confident place. More