Producers plan to boost potato’s profile at Balmoral Show with ‘Mighty Spud’ campaign launch

It’s time to “turn the humble spud into the mighty spud” — at least according to a group of Northern Ireland farmers. The farmers will launch their ‘Mighty Spud’ campaign at Balmoral Show, where they hope to educate the public on the value of potatoes as a food source. The Mighty Spud is a campaign led by the Northern Ireland Stakeholder Potato Promotion Group (NISPPG), a co-operative of potato farmers, packers and processors. Funded jointly by potato producers and the Department of Agriculture and Rural Development (DARD), the mighty spud campaign has been driven by around 60 potato producers from across the province. Richard Orr, who runs his business Orr Potatoes alongside his father and brother, is one of the farmers behind the movement. More