GMO, Trends

US: Yes or no GMO? Local food companies talk biotech

White RussetTreasure Valley companies continue to focus on food production and point out the benefits of biotechnology in a national polarized and political environment surrounding genetically modified, or GMO, foods. “Consumers have said they want healthier products with fewer pesticides, and they want a better overall quality so they can save money and have assurance they can serve a healthier product to their family,” said Doug Cole, marketing and communications director for J.R. Simplot’s biotechnology division, Simplot Plant Sciences. “That’s what we’re doing with White Russet potatoes, and that’s what you are seeing other biotech companies working on.” Congress passed a bill July 14 that will require specific labeling on food packages indicating whether the food contains genetically engineered ingredients. More

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