Processing, fries, chips, Promotion/Marketing

Lay’s and Swiss Chalet create ‘uniquely Canadian’ potato chip

Lay's and Swiss Chalet create 'uniquely Canadian' potato chipPotato chip maker Lay’s has teamed up with Swiss Chalet to bring Canadian consumers a new flavour – Swiss Chalet sauce. The “truly Canadian delicacy” will be available exclusively in participating Swiss Chalet restaurants from this month. The potato chips will be available in 255g bags and 40g bags while quantities last. Frito-Lay’s senior director of marketing for PepsiCo Canada, Shereen Yasseen, said: “Lay’s is constantly in pursuit of new flavours to excite Canadian chip lovers and Lay’s chalet sauce potato chips are no different. This creation combines a classic Canadian flavour with Canada’s favourite potato chips made from homegrown potatoes, giving our fans a new way to enjoy a taste they love.” More

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