Fast Food/Quick Service Restaurants, Retail, Trends

McDonald’s Corporation could have a whole new restaurant concept in the works

ImgMcDonald’s just opened up a new restaurant in Paris, but it would hardly be recognizable to fans of the chain’s burgers and fries. The new Parisian restaurant, branded as a McCafe-only location, more closely resembles a Starbucks than a traditional McDonald’s. The cafe offers coffee and pastries such as macaroons, cupcakes, tiramisu, and other treats, and is noticeably devoid of the golden arches and McDonald’s logos, favoring a subdued McCafe motif instead. The new cafe is the latest part of an experiment the company began last December when it opened its first stand-alone McCafe in Toronto. McDonald’s has been operating the McCafe line for more than 20 years. Giving the concept its own stores makes the most sense. Espresso drinks are poor complements for burgers and fries, and McCafe stores would help present the line as a distinct brand, where it would have a better chance of building a loyal customer base. More

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