Potandon Produce LLC, a leader in fresh potato innovation in the US, will debut a new line of Light-Blocker potato bags at this year’s Produce Marketing Association Fresh Summit Convention. This cutting edge technology will be available in the leading national potato retail brand, Green Giant™ following the show. Vice President of Sales, Ralph Schwartz remarked, “This is truly a quantum leap for potato packaging. This initiative was undertaken solely to create value for the retail community as it improves shelf life of poly bagged potatoes by blocking the potential greening effects of florescent lighting.” The technology behind these amazing bags was developed at Michigan State University’s School of Packaging; internationally known for its leadership in protective packaging solutions, shelf-life, product/packaging compatibility, and tamper evidence. The end result of this long study was a Light-Blocker Half-N-Half® bag which has been proven to extend shelf life. The bags block out 99.5% of all visible and ultraviolet light rays, virtually eliminating product greening.
Additional benefits from these new bags are reduced dehydration/weight loss and reduced sprouting incidences. Since most light exposure to fresh potatoes comes at the retail level or consumer’s home currently, this improvement will dramatically increase customer satisfaction. The initial grouping of Green Giant™ bags which will be available as Light-Blocker are 3# and 5# Green Giant™ yellow potatoes, 5# Klondike Goldust™, 5# Green Giant™ White potatoes, both 3# and 5# Green Giant™ Red potatoes, and 5# and 10# Green Giant™ russets in both Idaho and non-Idaho bags. Product will be on display at booth #801 throughout the show.
If you would like more information about this topic, or to schedule an interview, please contact Rebekah Clark, Marketing Coordinator at Potandon Produce rclark@potandon.com or 1-208-557-5131
About Potandon Produce L.L.C.
Headquartered in Idaho Falls, Idaho, Potandon Produce is the largest marketer of fresh potatoes and one of the largest marketers of fresh onions in North America. Potandon holds the exclusive licensing rights to the Green Giant™ brand for fresh potatoes and onions in North America, and is able to provide year-round supply to any size retail, foodservice, or wholesale customer. Potandon is also an industry leader in food safety and in bringing innovative products to the market. Visit www.potandon.com to learn more about Potandon, and go to Potandon’s consumer website, www.klondikebrands.com, to learn more about the company’s distinctive potato varieties. To learn more about the Green Giant™ Fresh program visit www.greengiantfresh.com
