Promotion/Marketing, Trends

Side Delights launches food blogger influencer marketing program

Side Delights® potatoes, the creator of Steamables, America’s #1 selling line of microwaveable potato bags, announced today a food blogger influencer marketing program targeted to Millennial consumers. Side Delights® potatoes is building a food blogger collective to share unique branded potato recipes just in time for the holidays. The program, “Mash It or Smash It Tonight – What Do You Do?” will encourage food bloggers to post original recipes during the 30 days leading up to Thanksgiving with an emphasis on weeknight mashed or smashed potatoes. The blogger posts and photos will link to the Side Delights® website and will use the hashtag #MashItOrSmashIt. The program will engage relationships with food bloggers, home cooks and influencers who are using potatoes and sharing their recipes through the bloggers’ social media channels, building brand awareness. The #MashItOrSmashIt program will be amplified with social media posts on Facebook, Instagram and Twitter, increasing the impressions and awareness. More

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