Health/Nutrition/Food Safety, Processing, fries, chips, Retail, Trends

A sassier breed of potato

Looking to branch out of the family farming business, fourth generation potato farmers Mike Russell Smith and Colette Cronje have created a new luxury crisp brand – Savoursmiths. Brand design agency Mystery Ltd has helped with naming, brand identity, packaging design and print material for the new crisp venture. The new venture offers customers a healthy, smart alternative to crisps often offered in supermarkets served in witty packaging with quality ingredients.  The crisps are homemade and cooked in the farm’s own rapeseed oil, free of gluten, MSG and artificial ingredients. Savoursmiths co-founders Mike Russell Smith and Colette Cronje say, “This is an exciting new venture for us, with the launch of Savoursmiths, we are bringing something original, fun and exciting to the UK snack market.” More

Editor & Publisher: Lukie Pieterse


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