Processing, fries, chips, Studies/Reports, Trends

NZ potato chips market is growing 15 percent annually

According to Potatoes New Zealand, domestic sales of potato chips have grown by about 15 percent each year over the past three. Its chief executive Chris Claridge said New Zealanders spent NZD 157 million (USD 112 million ) on potato chips in 2015 – the equivalent of more than NZD 30 per person. When coupled with the $16m in exports, potato chips made one-fifth of the revenue for New Zealand’s potato industry, worth $814m. But no longer are fans of the crispy snack content with the traditional flavours of ready salted, chicken, green onion and salt and vinegar. Supermarket shelves are bulging with packets boasting chips tasting of chilli and lime, vintage cheddar, caramelized onion and balsamic vinegar, Greek tzatziki. Claridge said the chip market as developing in a similar patter to that seen with craft beer. More

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