Fresh/ Table, Retail, Varieties

UK: Albert Bartlett set to launch new varieties at Waitrose

Albert Bartlett set to launch new varieties at WaitroseAlbert Bartlett is launching two new year-round potato varieties at Waitrose this week. The new potato types, grown exclusively by the Lincolnshire-based producer, are both perfect for baking or roasting, according to firm – but this is where the similarity ends. Elfe potatoes, which are available at Morrisons in 4-packs and bags of 2kg bags, have “a bright yellow flesh with a smooth creamy moist texture, and fresh sweet dairy taste”, according to the supplier. Visually, the variety is characterised by a cream-coloured skin finish and smooth oval shape, with shallow eyes. It scores consistently high for “fullness of potato flavour”, Albert Bartlett reported in a press release. 

By contrast, the second variety to be launched, Apache, has a warm red skin and cream-coloured patches. Bred in Scotland from the stroma and phureja varieties – the latter being one of the original potato strains from Peru – the Apache provides “excellent taste and ease of cooking”, according to the producer. “It has a full savoury, nutty flavour and a very silky smooth texture,” Albert Bartlett added.

Both varieties will be available at Waitrose all year round.

Source: Albert Bartlett

Editor & Publisher: Lukie Pieterse


Feel free to get in touch with Lukie!
He’ll be happy to share your company’s news stories on Potato News Today:
lukie@potatonewstoday.com
Connect on LinkedIn
Follow on Twitter
About us

Advertise your company

Showcase your company here, or contact Lukie to discuss opportunities.

LOCKWOOD Mfg

PULSEMASTER

GRIMME

ELEA

TOMRA FOOD

HarvestEye

DORMFRESH | 1,4GROUP

CROP.ZONE

How many times were news stories read by our visitors?

  • 1,755,095