Promotion/Marketing, Retail, Varieties

Branding the ‘Dolakha’s Potato’ raised demand, but winter drought cuts supply

Potato production in Dolakha – a district in Nepal severely affected by the 2015 earthquakes – has dropped sharply this year due to a prolonged winter drought. The drop in output has occurred when farmers in the district had been preparing to brand their products. Potato is a major crop in Dolakha district, and it is very popular in major cities of the country. Grown at an altitude of 2,500 metres, Dolakha’s potatoes are sought after for their taste and have a high demand throughout the country. Dolakha farmers had planned to name their product ‘Dolakha’s Potato’ as part of the branding exercise. More

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