Cultivation/Production, Fresh/ Table, Retail

US: RPE’s Randy Shell highlights Midwest potato market and organic line

Randy Shell, Vice President of Marketing, RPE, Inc.With an expanding organic line, a new label, and another potato harvest under its belt, Wisconsin-based grower and shipper RPE, Inc. is putting another banner year in the books. “All new crop potatoes out of Wisconsin are being shipped out of storage with the exception of our bite-sized potatoes in California. These potatoes are harvested fresh five times per year,” said Randy Shell, Vice President of Marketing at RPE, Inc. According to the company, as demand increases towards the holidays, retailers can expect fairly stable pricing on new crop potatoes. Though rain was an issue and impacted harvest times and quality in a few areas, this year saw a nice quality crop with an average yield, in a wide variety of size profiles. The year is expected to wrap up nicely with good supplies for the rest of 2016. More

Editor & Publisher: Lukie Pieterse


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