Potato Chips Market: Global Industry Trends and Forecast, 2017-2022

Chips currently represent one of the world’s most popular snack foods. From its accidental birth in 1853, the potato chips market has evolved with time and currently represents a multi-billion dollar market. Owing to their easy affordability and cheaper price even for the premium products, potato chips are popular among all age groups. Currently, the growing young population (below 15 years) represents a key segment for the potato chips market. Major factors driving the global demand of potato chips are growing urbanisation, rise in disposable incomes and rapidly changing lifestyles. A busy lifestyle coupled with long working hours have forced people to shift from elaborate luncheons and meals to desk snacks and packaged foods. Although potato chips are consumed all over the world, their consumption and penetration levels vary widely across regions. The United States and Western Europe currently represent the biggest markets accounting for nearly two thirds of the total global demand. Growth rates in these markets, however, have reached maturity levels whereas the emerging markets such as India, China, Russia, etc. are expected to show promising growth rates in the future. Press release or read the full report