PepsiCo Greater China Region (GCR) signs strategic agreement with online retailer Alibaba

PepsiCo Greater China Region (GCR) signed a strategic agreement with Alibaba Group, the world's largest online and mobile commerce company. The collaboration enables PepsiCo to further enhance consumer experiences by leveraging Alibaba's data to introduce innovative marketing initiatives, customized products and integrated omnichannel solutions. The agreement was signed at the PepsiCo Asia R&D Center in Shanghai, by Mike Spanos, PepsiCo GCR President[Read More...]