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Fries over rings: McDonald’s ends 41-year Olympic sponsorship

McDonald's Corp ended its 41-year-old sponsorship of the Olympic Games three years early, the International Olympic Committee said on Friday, reflecting the U.S. fast-food giant's focus on its core business as well as rising Olympics sponsorship costs and declining TV ratings. McDonald's deal would have run through the Tokyo Olympics in 2020, and bowing out will likely to save it hundreds of[Read More...]

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