Promotion/Marketing

Why is Bob Dylan’s face now on Chinese potato crisp bags?

News spreads fast on the Internet, and word about what appears to be Chinese potato crisp packets sporting Bob Dylan’s face could not have spread faster. Many denizens of the Internet were as confused as one would be when taking in this bizarre combination – there are eight different bag variants available, each containing what people presumed were different flavours of crisps themed around Dylan’s most famous works. But the answers were not found blowin’ in the wind (excuse the pun); they were readily available for those who dug deep enough. It turns out that the potato crisp bags do not actually house real, Frito-Lay-type goodness, but books. That’s right – there are books in those potato crisp bags. This is where the pieces of the puzzle all fall together. The potato crisp bags are actually a clever, albeit very strange marketing campaign for eight new volumes of Bob Dylan’s lyrics, which have now been translated into Mandarin. More

Editor & Publisher: Lukie Pieterse


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