Consumers, Trends

Canada: Potato demand strong in Quebec

Quebec Parmentier introduced a ready to cook foil tray of yellow-flesh potatoes. They can be cooked in the microwave, oven or on the grill.Quebec’s love affair with potatoes shows no sign of fading. While 10-pound bags are still a big seller, the success of specialty spuds from Edmonton, Alberta-based Little Potato Co. is inspiring the province’s growers to try new varieties and package their own lines. “Little Potato Co. kits continue to surpass objectives, showing double-digit growth month after month,” said Dino Farrese, executive vice president of Boucherville, Quebec-based product specialist Bellemont Powell. Farrese said Quebecers love the ease and convenience of not having to peel potatoes and being able to cook them on the barbecue or in the microwave. “It offers a fresh, quality side that people are going crazy for,” he said. More

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