Equipment/Technology, Fast Food/Quick Service Restaurants, Retail, Trends

US: McDonald’s installs kiosks instead of workers

The self-service McDonalds kiosks are already rumored to be replacing all hourly wage cash register employees in 2,500 restaurants.The next time you head up to the counter to order a Big Mac and some fries, don’t be surprised if there’s something missing: a smiling face. McDonald’s is reportedly moving away from human employees with an automated self-check out system that lets patrons place their own orders, pay for their meals, and then retrieve the prepared food items. The self-service kiosks, which are already rumored to be replacing all hourly wage cash register employees in 2,500 restaurants, are expected to spread even further with 3,000 locations in 2018. By the end of 2017, an anticipated 14,000 McDonald’s locations will offer the self-service option, streamlining both sales and order processes in what they anticipate to be approximately an entire percentage point – from 2% to 3% – increase on same store sales forecast. The issue is a hotly contested one in the United States where McDonald’s is headquartered. More

Editor & Publisher: Lukie Pieterse


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