Promotion/Marketing, Retail, Trends

Northern Ireland: Potato supplier adds to convenience range

Potato supplier adds to convenience rangeNorthern Irish potato supplier Wilson’s Country has added sweet potato chips and baby potatoes with garlic butter to its ‘You Say Potato’ branded convenience range. The County Armagh-based firm said the new launches are part of its focus on the UK convenience market, where it is currently seeing double-digit growth. Sold in pouches, the Sweet Potato Chips are £1.50 for 350g, while the Baby Potatoes are £1 for a 450g pack. MD Lewis Cunningham said: “Consumers want convenience, when it comes to all their cooking practices. And potatoes are no different in this regard. Our You Say Potato brand is proving a substantial success for the business, and we are keen to grow sales in Britain, our most important target market.” More

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