Irish retailer SuperValu expects to sell EUR32m potatoes this season

Leading Irish grocery retailer SuperValu expects to sell EUR32m in homegrown Irish potatoes this season, according to an announcement made on July 20. Wexford brothers John and Chris Fortune (pictured), second-generation farmers based in Kilmore, Co. Wexford, grow the new season potatoes. As long-standing suppliers to SuperValu for the last 15 years, the Fortune brothers have been growing Irish potatoes on their family farm for over 30 years. John and Chris also supply SuperValu with baby salad potatoes and are one of the few Irish famers who specialize in growing and harvesting baby potato crops. Martin Kelleher, managing director at SuperValu, said: “As the number one supporter of the Irish agro-food industry, SuperValu is committed to delivering high quality locally-sourced Irish produce to consumers. SuperValu works with more Irish suppliers than any other retailer in the country…” More