Consumers, Retail, Trends

Heavy demand for health foods: Manufacturers of potato chips are tapping in on trend

Image result for potato chipsTechnavio’s latest market research report on the global potato chips market provides an analysis on the most important trends expected to impact the market outlook from 2017-2021. Technavio defines an emerging trend as a factor that has the potential to significantly impact the market and contribute to its growth or decline. Manufacturers of potato chips are tapping in on the heavy demand for health foods by offering chips made from healthy ingredients, according to Technavio’s research. They often promote their products with health claims. The demand for functional and non-GMO ingredients is high due to the rising cases of obesity, diabetes, gluten allergy, and other maladies. Good Health Natural Products, a US-based potato chips manufacturer, introduced two new products under its Good Ingredient product range: Good Health Olive Oil Kettle Chips and Good Health Avocado Oil Kettle Chips.

Similarly, another US-based manufacturer, Boulder Canyon, offers potato chips that are fried in coconut oil and rice bran oil. Rice bran oil is rich in antioxidants and vitamins B and E. According to Akash Pandey, a lead analyst at Technavio for food research, “Such new product innovations help the manufacturer to be on par with the ever-increasing consumer demand for natural and healthy products. These new product developments are indicators of changing consumer preferences and their inclination toward healthy and innovative products.” 

With the food industry constantly evolving, manufacturers are consistently focusing on providing better-quality products with the help of more efficient processing equipment. For instance, in October 2016, Florigo Industry, a renowned and reliable partner of various potato processing companies, launched a continuous potato chips fryer with a patented Opti-Flow technology that enhances the frying performance. This technology reduces the occurrence of turbulence, as it removes 99% of cyclone dead spots at the beginning of the frying process.

Further information, please visit this page to view the full Technavio press release.

Editor & Publisher: Lukie Pieterse

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