Equipment/Technology, Promotion/Marketing, Retail, Trends

Lasering text on fresh produce becoming more popular in Belgium

During the Empack 2017 in Mechelen, Belgium, the company Presa presented various packing and coding machines that can be applied in the fresh produce sector. One machine gaining popularity that’s used by a company in Overijse is the Solaris laser machine for potatoes, fruit and vegetables. Using a CO2 laser, the machine brands fresh products with a text or logo of your choice. During the fair, Sofie Vandereycken presents the starter model eMark Eco of the laser-marking system at Presa’s stand. According to her, the technique is gradually emerging in Belgium. “In the Netherlands, but internationally as well, it’s already a bit bigger,” Sofie says. “Using a CO2 laser technique, the machines can brand the peel of fruit or vegetables with a logo or text. It’s not just possible for thicker peels, such as melon or avocado.” More

Editor & Publisher: Lukie Pieterse


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