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US: Potato marketers weigh in on consumer trends

Idaho potato growers see two major trends with their products: consumers are increasingly looking for smaller pack sizes and for potatoes other than russets. Ralph Schwartz, vice president of marketing, sales and innovation at Idaho Falls, Idaho-based Potandon Produce LLC, mentioned the rise of 5-pound bags at retail, displacing 10-pounders in popularity. “I actually think there will be a resurgence in the[Read More...]

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