Promotion/Marketing

Idaho Potato Commission keeps campaigns coming

Every year, the Idaho Potato Commission, Eagle, promotes Idaho potatoes as a premium quality product and reminds shoppers to look for the “Grown in Idaho” seal every time they purchase potatoes — fresh, frozen or dehydrated. “We accomplish this through national television commercials, an impactful yearlong public relations campaign, strategic foodservice and retail programs and engaging social media posts,” said Frank Muir, president and CEO of the commission. “I’d be remiss to not include the Big Idaho Potato Truck, the Famous Idaho Potato Bowl, the New Year’s Eve Potato Drop and our partnership with Heather Cox, NBC sideline reporter for the NFL. These programs, sponsorships and partnerships generate tremendous publicity for the Idaho potato brand in the U.S. and abroad.” More

Editor & Publisher: Lukie Pieterse


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