Consumers, Processing, fries, chips, Retail, Trends

Aviko to join direct-to-consumer movement

INS, the decentralized ecosystem for the grocery market, has announced that leading potato processing company, Aviko intends to be listed on the INS Ecosystem, joining the direct-to-consumer movement. Peter Fedchenkov, INS Founder explained that inequitable pricing, retailer influence and a lack of transparency are all major concerns for both manufacturers and consumers and the direct-to-consumer movement is on the agenda of FMCG companies everywhere. [Fast-moving consumer goods (FMCG) or consumer packaged goods (CPG) are products that are sold quickly and at relatively low cost.] “A direct marketplace powered by emerging technology brings us ever closer to not only addressing these concerns but solving inherent problems within the grocery sector. We are elated with the interest we have received to date from manufacturers worldwide who also wish to evolve their current processes, strengthening the obvious need for the direct-to-consumer movement. We are both delighted and eager to collaborate with Aviko,” added Fedchenkov.

Editor & Publisher: Lukie Pieterse


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