‘Potato industry needs to present itself more confidently to consumers’, attendees at German event were told

On 6 February, the German Potato Trade Association welcomed around 500 guests from 16 countries to the traditional International Berlin Potato Evening. In his opening speech, DKHV President Thomas Herkenrath called for more attention to discussions on food and agriculture. “Potatoes are an important staple food and can best meet the high ethical demands of consumers and their desire for a healthy diet in cultivation, processing and distribution. The potato industry only has to present itself more self-confidently to the public in order to be perceived more positively by the consumer. This means listening carefully and analyzing the worries, fears and needs of our customers.” The new President of the World Potato Congress, Romain Cools, also addressed attendees. More