Europe, UK, Ireland, Processing, fries, chips, Promotion/Marketing, Trends

Outside the box: Organic potato and veggie chips startup Chipsbox goes entirely green

Related imageGerman organic potato and veggie chip snack producer Chipsbox has swapped out its plastic packaging for a biodegradable option to further cement its sustainable and natural stance. According to founder and MD Erol Kaynak, Chipsbox is the only brand of potato chips in Germany to have made the switch from plastic to biodegradable packaging.  Last year, the brand bagged a coveted spot amongst the top three innovations in the ISM New Product Showcase for its novel snack combos that are air-dried, not fried. The added advantage now is the elimination of plastic. We love the environment and wanted to show this through our product, too, said Kaynak. According to Kaynak, the company has stepped up its export program to supply the Swiss, Austrian, Scandinavian and UAE markets. Report by BakeryandSnacks.com

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