Europe, UK, Ireland, Processing, fries, chips, Promotion/Marketing

UK: Tyrrells airs new ‘absurdly good’ ad

Image result for TyrrellsTyrrells has launched a new advertising campaign to showcase its ‘Best Ever Recipes’. The ‘Absurdly Good’ ad goes live today (5 March) and will be aired on TV and VoD until May 2018, with £2m of investment behind it.  It is centred around Tyrrells’ most popular flavours – Lightly Salted, Sea Salt & Cider Vinegar, and Mature Cheddar & Chive. Adam Draper, Marketing Director at Tyrrells Potato Crisps, said: “We are thrilled to launch this new creative campaign to celebrate our Best Ever Recipe. The ad shows the passion that we have for hunting out the finest quality ingredients for our unique, delicious tasting crisps. We’re always working to improve our recipes, and this advert is to celebrate and ultimately communicate that we now have our best ever recipes. Of course, the creative style maintains our unique personality, tone and humour.” More

Editor & Publisher: Lukie Pieterse


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