Europe, UK, Ireland, North America, Retail

Mash splash: Comber spuds hit the Big Apple as Mash Direct launches in USA

Fresh mashed potatoes grown on a farm in Comber, Northern Ireland will be available in the US for the first time this month when a sixth generation Irish farming family behind Mash Direct brings its range of locally-grown vegetable side dishes to shelves in New York. Farmed on the shores of Strangford Lough, the traditional Northern Irish foods will be available to purchase in time for St. Patrick’s Day at Key Food, Food Emporium, Brooklyn Fare and SuperFresh. It’s the first time the taste of fresh Northern Irish produce will be available for customers to purchase in US grocery stores. Speaking ahead of the US Launch, Mash Direct Director, Jack Hamilton: “Everybody knows that Comber is famous for potatoes and for the first time we are able to supply them fresh to New York. We wanted to bring the unique richness of Irish soil and six generations of farming knowledge to the shelves.” More

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