Consumers, Europe, UK, Ireland, Trends

Scots charging: New and ambitious growth strategy announced for the potato, vegetable and fruit sector in Scotland

From left - James Withers, Fergus Ewing and Allan BowieA group of leading businesses and organisations in Scotland’s potato, fruit, and vegetable industry have come together for the first time to create an ambitious new growth strategy for the sector. Announced over the weekend, Planting the Seeds of Growth identifies the key recommendations to grow the potato, fruit, and vegetable sector by 2030, bringing not just economic benefits but benefits to the nation’s health and to the environment as well. This move by the sector compliments Scotland’s food and drink strategy, Ambition 2030, which aims to double the value of the industry by 2030. The Fruit, Vegetable and Potato Industry Leadership Group (ILG) is the driving force behind the strategy. Allan Bowie, Chair of the Fruit, Vegetable and Potato Industry Leadership Group, said: “There is huge potential for our fruit, vegetable and potato sector to grow, and by bringing leaders from across the industry round the table, we are proud to present this ambitious strategy which is the result of 12 months’ hard work. Read more

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