North America, Processing, fries, chips, Trends

Better Made bags more markets outside of Michigan, now also in Japan and Qatar

Related imageBetter Made Snack Foods Inc. is breaking into more markets outside its longtime Detroit stronghold. The snack producer and local favorite, known for its potato chips, is now distributing in 14 states outside of Michigan, from Florida to Nevada, according to a company news release. It also has distributors in Japan and Qatar. In 2015, Better Made was keen on keeping with its original business recipe of hyperlocal-only, and it distributed only in Michigan. One of the reasons for expanding the snack’s reach is that when Michigan residents leave the state, they often take their bags of Better Made along with them. Ramped-up requests from smaller distributors across the country are helping the company build its brand outside of its home state. The company has plans to snag another handful of states for distribution later this year. (Source: Better Made)

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