Consumers, Europe, UK, Ireland, Processing, fries, chips, Retail, Trends, Weather/Climate

Europe: French fries feel the pinch as hot summer frazzles potato market

file6ucrflv77s7cmsp8kic.jpgWhether you call them chips, frites or French fries, it’s shaping up to be a bad year for potato lovers. The record-breaking heatwave and lack of rain across Europe has hurt potato crops, with prices tripling in the UK in August from a year earlier. That’s forced fish and chip shops to charge more for a portion of fries that form one half of the traditional British staple. Further price hikes loom, said Andrew Crook, president of the federation representing more than 10,000 fish and chip shops across the country. “It’s going to be a disaster for us this year,” said Crook, who started helping in the family chippy at the age of nine. “I’ve never seen prices of potatoes be that high at this time of the year. We are getting squeezed.” In the UK, a metric ton of fresh potatoes surged to 300 pounds (S$536.32) last month, the third-highest on records going back to the 1950s. Read more

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