Europe, UK, Ireland, Promotion/Marketing, Retail

Irish craft drinks business targets Asia with unique potato gin and vodka offerings

Inishowen-born Laura Bonner is hoping that the potato gin and vodka inspired by her grandfather will soon be enjoyed in Asia. Her craft drinks business, The Muff Liquor Company, has its sights firmly set on taking its gin and vodka to Asia a year after its launch in the Irish and UK marketplace.

Laura, whose grandfather Philip McClenaghan was a potato farmer in Greencastle, set up the business with her Manchester-based business partner Tom Russell. “Granda loved to make poitin with potatoes; he left a number of journals, detailing his recipes,” said Laura, who previously worked in property in London.

As the Muff Liquor Company celebrates a year of success, it is focused on expanding into Hong Kong, mainland China, Singapore and Japan.

Laura said it has been a fantastic year for the company which is currently based in west Cork where the drinks are produced by John O’Connell, using potatoes from the area, but with plans to establish a distillery and visitors’ centre in Muff, Co. Donegal.

Read the full story on Agriland

Editor & Publisher: Lukie Pieterse


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