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‘Ecommerce is growing in importance for McCain Foods,’ says ecommerce lead

McCain Foods has selected ecommerce analytics provider e.fundamentals to help drive sales of its products through retailers’ websites. Nick Sultanti, ecommerce lead at the frozen potato products manufacturer, commented: “Ecommerce is growing in importance for McCain.  We see e.fundamentals as the correct choice of data partner for us due to the simplicity of their platform and the ease of getting[Read More...]

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Lukie Pieterse, Editor and Publisher of Potato News Today

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