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Fruit Logistica Asia Trade Show: ‘We are set on exporting potatoes to the world’, says CEO of Potatoes South Africa

There will be no rotten potatoes today as South African companies are set to participate in the 2019 Fruit Logistica Asia Trade Show that gets underway in Hong Kong today.

According to a report published by Bizcommunity, the CEO of industry body Potatoes South Africa, Dr Andre Jooste, said the company’s participation in the show is driven by China’s previous hosting of the World Potato Congress in 2015, where potatoes were made known as the next significant product they were looking to surpass rice with.

“That development coupled with the innovations and product developments we witnessed in 2015 were key in informing us that there was still a lot to learn. When the Department of Trade and Industry presented us with this opportunity to come and showcase this year we saw it as an opportunity to further build on the knowledge and experience that we previously obtained,” said Jooste ahead of the start of the three-day show.

Jooste said Potatoes South Africa wants to build networks and connections to open up markets for the country’s more than 500 producers to export potatoes into the world.

“We have the capacity to meet the volumes and are one of the few areas in the world that produce potatoes all year round in sixteen different production regions because of our favourable climate. We have determined that export is very important also for our local industry to not only develop markets to the north but to also look at the Middle East and in the long term if there are markets in the Far East,” Jooste said.

The Potatoes SA Congress and Seed Potato Growers’ Forum 2019 will take place 17 and 18 September – more information here

Full report on Bizcommunity here. Photo: Alamy stock photo

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