87-year-old Cesar Bonilla, who owns the company Bonilla a La Vista, is grateful to â€˜Parasiteâ€™ director Bong Joon-ho.
Cesar Bonilla is still baffled by a surge in demand for the canned potato chips made by his company in northwestern Spain after they appeared in award-winning Korean film Parasite.
The movie this month became the first non-English language film to win an Oscar in the Best Picture category and the 87-year-old Bonilla is grateful to its director Bong Joon-ho.
â€œIâ€™d say to him a thousand thanks and I have tears in my eyes when I think about it,â€ Bonilla toldÂ ReutersÂ while watching a clip from the dark comedy in which the scheming Kim family feasts on food and drink at the house of their rich employers.
â€œIt was a mystery how this movie showed this can of Bonilla a La Vista, made with so much affection and hope, and then the movie got so distinguished. My hope has been fulfilled,â€ Bonilla added.
Bonillaâ€™s family-run companyâ€™s online sales in Spain surged 150% and distributors have been increasing orders at home and abroad. Four more staff have been hired, adding to around 100 employees.
â€œNow that we are selling a lot with all this impact, we hired people because otherwise we canâ€™t cope,â€ Bonilla said.
The company makes 540 tonnes of crisps per year, exporting 60 tonnes to 20 countries. South Korea, where the crisps were popular with high-end consumers long before the movieâ€™s release, accounts for the bulk of exports, around 40 tonnes.