Legal Newsline reports that Frito-Lay North America Inc. is accused of misleading consumers by failing to disclose on the front label that its Ruffles cheddar and sour cream potato chips contain artificial flavoring, a class action lawsuit alleges.
“Other brands of cheddar and sour cream ridged potato chips contain cheddar and sour cream seasoning with artificial flavor and identify their products as ‘Artificially Flavored’ on the front label,” the complaint says.
Failing to include a similar label on Ruffles is designed to – and does – deceive, mislead and defraud consumers. claims the suit filed March 1.
The company charges no less than than $2.79 for a 8.5-ounce bag of Ruffles, which is more than consumers would be willing to pay if they knew it was artificially flavored, according to the suit. It seeks at least $5 million in damages.
U.S. District Court for the Southern District of New York case number 7:20-cv-01810