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Keogh’s: Covid-19 ‘a catalyst’ for online food purchasing

The impact of Covid-19 and the measures being taken to prevent and limit the spread of the coronavirus could well prove to be a catalyst in shifting consumer behaviour towards online sales, according to Tom Keogh, managing director of well-known potato and crisp company Keogh’s in Ireland.

Speaking to AgriLand, Keogh outlined the impact that Covid-19 is having on business around the country – particularly the agri-food business.

“The demand is still there; there just needs to be a complete redistribution. We’re seeing it in our business – there’s a complete redistribution of where people buy their food.

“The lunchtime trade is gone – now everything is at home so everything is coming through the multiple retailers.”

“We’re hiring at the minute for extra people; you can see all the retailers are hiring for extra people. All the people involved in online sales are hiring for extra people. There is a big redistribution of services.”

Asked whether this impact will see a permanent change in behaviour, or whether things will return as previously when normality resumes, Keogh is certain there will be a change, saying he thinks this will be a catalyst to drive a lot of people into permanent online purchasing.

“Obviously a lot of people will return back to standard trade; but I think this will give a big kick to the growth of online grocery in Ireland,” he added.

Underlining the sheer scale of change to daily life and business in recent days and weeks, Keogh said it is “probably the biggest change” either he or his father have ever seen.

Read the full article in AgriLand here

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Lukie Pieterse, Editor and Publisher

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