Northern Ireland potato packer and processor Wilson’s Country says its 2020 sales to retail have grown at double the local market rate, thanks to its convenience range.
Kantar data showed that the Northern Irish potato market grew at just over 8 per cent in volume, while sales of the Wilson’s Country brand rose almost 18 per cent for the same period, the packer said.
The County Armagh-based company is also ranked top fresh produce brand in Northern Ireland, Wilson’s Country said in a press release.
Commenting on the findings, Wilson’s managing director Lewis Cunningham said: “The Kantar figures reflect the culmination of many years’ work and investment. We have always been committed to delivering consumers total satisfaction, where product quality, eating satisfaction and convenience are concerned.”
“Variety plays a part in this regard. But so does convenience. In our own case we have developed the ‘You Say Potato’ range. This key step forward for the business has helped to boost our sales dramatically…”