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‘Establishing roots’: Idaho farm family starts potato chip business

From field to bag to front door, an Aberdeen, ID farm family has recently launched a potato chip business that focuses on being involved in all parts of the potato’s journey from seed to the customer’s palate. Roots Potato Chips, which was started in late February, is an endeavor that Aberdeen farmer Ladd Wahlen and his wife Zoey decided to pursue after experimenting with the concept in 2020, according to a news story by Idaho State Journal.

And although it’s only been about three weeks since its inception, the Wahlens said their company has seen great success both in-state and out of it. “The first couple of weeks have been great,” said Ladd, a fourth-generation farmer. “And most of our online sales have been from out of state.”

Ladd explained that they have several goals for the business, one of which includes shedding light on their agricultural practices in growing and producing their product in healthy ways. Another goal is expanding their reach throughout Idaho. The Wahlens also have the desire to give back to the community that has supported them for many years.

For anyone interested in learning more about Roots Potato Chips and their products, visit their website at or email them at for more information.

The video below can also be watched on YouTube here.

Source: Idaho State Journal. Full story here
Photo: Ladd and Zoey Wahlen, pictured with their three children. Photo submitted by Zoey Wahlen and published by Idaho State Journal

Editor & Publisher: Lukie Pieterse

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