COVID-19 News, Europe, UK, Ireland, Fresh/ Table, News May 2021, Retail

‘Scotland finds our quality chips to be extremely tasty’, says Wilson’s Country chairman

The growth in home cooking during the coronavirus pandemic has resulted in more families in Northern Ireland picking up packs of local potatoes for meals. It’s a development that Angus Wilson of Wilson’s Country in Craigavon, Northern Ireland’s largest potato processor, has been working towards for many years, writes Sam Butler in a news story for News Letter.

In addition, novel potato products from the Northern Ireland company last week won acclaim for their quality and taste from retailers in Scotland in the shape of a major award for a UK producer in the influential Scottish Retail Food and Drink Awards. [Category Ready Meals & Accompaniments]

Fresh Skinny Chips 500g

Angus, who founded the company in 1987, is delighted to have won the award from influential Scottish retailers. “It’s a tremendous endorsement of our ‘You Say Potato‘ fresh cut potato chips in an important market outside Northern Ireland,” he says.

Wilson’s, which sources potatoes from farms in Northern Ireland and in the Republic of Ireland, has faced challenges from pasta and rice over many years and has sought to meet these by coming up with smart ideas that have made cooking and storing potatoes easier than ever before. They’ve also highlighted the great versatility and nutritional value of the ‘humble spud’.

“Our objectives are to continue with our strategy of sustainable growth through further development of existing markets and exploiting new opportunities for different products in what is a very challenging business environment,” Angus Wilson explains. The company’s marketing had also sought to showcase the nutritional value of potatoes as an excellent source of many vitamins and minerals.

Source: News Letter. Read the full story here
Photo: Angus Wilson, the founder and chairman of Wilson’s Country Potatoes in Craigavon which has won a major award in Scotland | News Letter

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