Europe, UK, Ireland, Fresh/ Table, News June 2021, Retail

Potatoes continue to pack a punch for Irish family enterprise

Smaller pack sizes and new packaging formats that allow potatoes to be microwaved for convenience, are among the industry trends being embraced by K&K Produce, which is based in Fingal, Co. Dublin. Established by Tommy and Deirdre Kennedy in 1984, K&K Produce is a family affair, with their three children, Thomas, Michael and Lisa, all involved in the business, writes Caroline Allen in this article for Agriland.

K&K Produce was one of the first suppliers to deliver potatoes into Centra’s chill distribution in the 1990s. The company now employs approximately 80 people and supplies Centra and SuperValu with all their own brand potatoes.

Baby potatoes and roosters have become the most popular products for customers, and the Kennedys currently supply Centra with their ‘Inspired by baby potato’ and ‘Inspired by rooster’ ranges.

In Q3, 2021, the Kennedys hope to launch new, fully recyclable packing in the Centra ‘Inspired by rooster’ range. When launched, it will remove over 60,000 units of non-recyclable packaging from their supply chain and help K&K meet its sustainable goals over the next 12 months.

Source: Agriland. Full story here

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