Consumers, Europe, UK, Ireland

‘Save the potatoes, eat the fries’: Food waste prevention firm Too Good To Go launches new campaign

Food waste prevention firm Too Good To Go is working with key players in Belgium to prevent a large volume of potatoes from being wasted with the new campaign ‘SOS Patat: save the potatoes, eat the fries‘, according to a report by Conor Farrelly for European Supermarket Magazine.

Created in Denmark in 2016 and launched in March 2018 in Belgium, the Too Good To Go application allows action against food waste by connecting traders and citizens so that the latter can collect unsold goods from nearby shops at the end of the day.

Potato varieties grown and stored for the production of French fries and other frozen products are facing a major problem as the pandemic has changed the consumption pattern of frozen potato products at different levels. A drop in exports as well as the closure of the hospitality sector caused a glut in the market with the risk of large volumes of potatoes simply risk being wasted.

Faced with this problem, Too Good To Go launched the ‘SOS Patat’ campaign.

Source: European Supermarket Magazine. Full story here.

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