Europe, UK, Ireland, News November 2021, Promotion/Marketing

Albert Bartlett launches ‘Make It Extraordinary’ ad campaign

Albert Bartlett launched a new national advertising campaign capturing its brand-new theme ‘Make It Extraordinary’.  As Fiona Briggs reports for Retails Times, the advert includes a fantastical representation of the potato picking line and features world-class acrobats to demonstrate the five-star treatment that every one of Albert Bartlett’s potatoes receives. It includes a potato-themed musical re-composition of Verdi’s classic “Libiamo, ne’ lieti calici” from La Traviata.

The campaign launched during Coronation Street on 19th November 2021 and will also be supported with cinema, digital and social media advertising, marking a multi-million-pound investment by the brand.

The Albert Bartlett brand continues to go from strength to strength with its potato products being purchased by 1 in 5 of all households across the UK. Albert Bartlett’s frozen offering is now the UK’s fastest-growing major frozen potato brand, according to #Dothealbertbartlett.

Albert Bartlett is further investing in the brand this year with the launch of the feel-good advertising campaign which aims to capture the imaginations and hearts of the nation.

The video below can also be viewed on YouTube here.

Source: Retail Times. Full story here

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