First came soya, nut and then oat but the new challenger to the plant milk crown is the humble spud as potato milk arrives on UK supermarket shelves, according to a report by Zoe Wood for The Guardian.
Described as “deliciously creamy” and capable of producing the “perfect foam” for a homemade latte or cappuccino, the Swedish potato milk brand Dug goes on sale in 220 Waitrose stores this week.
Sales of plant-based alternatives to milk are booming in the UK with the market now worth about £400m a year as Britons reduce their consumption of animal products. In recent years the buzz has been around oat milk, thanks to the success of rival Swedish brand Oatly, but in its recent food and drink report Waitrose predicted that in 2022 it would be “the turn of the potato”.
Waitrose said that in 2021 its sales of plant-based milk were almost a fifth higher than in 2019 as alt-dairy entered the mainstream. Oat milk is the current bestseller, ahead of almond, soya and coconut, it said.
Source: The Guardian. Read the full story here
Photo: Dug Drinks UK via The Guardian