North America, Processing, fries, chips

Ore-Ida brand: Kraft Heinz, Simplot in potato partnership

The Kraft Heinz Co. and Simplot Food Group, a division of the J.R. Simplot Co., have come to terms on a new agreement establishing Boise, Idaho-based Simplot as the exclusive manufacturer and supplier of the Ore-Ida brand, which is owned by Kraft Heinz.

As Eric Schroeder reports for Food Business News, under terms of the agreement, Simplot is expected to grow the brand by introducing world-class innovation and technology to the business as well as creating greater efficiencies through vertical integration, including supplying potatoes for the brand starting with the 2023-24 crop season.

Kraft Heinz, meanwhile, will transfer ownership of its potato manufacturing plant in Ontario, Ore., to Simplot sometime in the second quarter of 2022. Once ownership has been transferred Simplot has committed to make capital investments as needed to meet increasing demand for the brand. The plant currently employs approximately 600.

Source: Food Business News. Read the full story here
Cover image: Courtesy J.R. Simplot Co. via Food Business News

Editor & Publisher: Lukie Pieterse


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