Equipment/Technology, North America

McCain to use digital technology to ‘transform agriculture’, acquires predictive crop intelligence technologies company

McCain Foods Limited has acquired the predictive crop intelligence portfolio from Resson, an analytics technology firm enhancing farming efficiency, based in Canada’s New Brunswick province. Resson’s vision-intelligence-based technologies leverage field data imagery to enable farmers to make better-informed decisions, leading to improved productivity from every acre of a farm.

“The acquisition is pivotal to McCain’s innovation agenda and our ambition to use digital technology to transform agriculture,” said Jillian Moffatt, Chief Technology Officer, McCain Foods Limited. “The technology provides productivity enhancement to farmers and food processors by leveraging actionable insights from their field data to make predictive decisions that improve long-term yields and profitability.”

As an early investor in digital agriculture technologies, McCain has been working and collaborating with Resson for the past nine years to develop algorithms that forecast farm yields based on the assessment of potato fields and crop development through remote sensing technologies.

This acquisition will create scale for these technologies, as McCain carries this service forward by investing in its growth and working with Resson’s current customers to help growers and food processors manage their crop production efficiently.

“As these impactful technologies move to McCain, we are pleased to have a partner who will help farmers continue to modernize their operations,” said Mike Morris, CEO, Resson. “At Resson, we will continue to develop technologies for detecting pests, disease and other crop metrics based around smart camera technology to work with farmers to understand how we support them with useful products and services.”

Through the acquisition, Resson’s team that currently manages the predictive crop intelligence portfolio, will join McCain and become the nucleus of a newly formed business unit within the company. The team will continue to work with various food processors and farmers to deliver valuable field and crop information.

“Digital technologies unlock the potential to revolutionize agriculture by helping farmers work more efficiently and sustainably,” said Philippe Thery, Global Chief Agriculture Officer, McCain Foods Limited. “Resson’s data driven insights can help enhance environmental performance and McCain is committed to supporting farmers in their efforts to adopt them.”

Resson’s technologies will advance McCain’s commitments to regenerative agriculture through smart and sustainable farming practices. The acquisition feeds into McCain’s purpose with sustainability at the heart of producing delicious, planet-friendly food.

For more information on McCain’s sustainability vision, please visit:

Source: McCain Foods

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