Asia, India, China, Middle East, Processing, fries, chips, Promotion/Marketing

PepsiCo India adds gourmet chips to Lay’s portfolio

Food and beverage company PepsiCo India has launched its premium potato chips brand Lay’s Gourmet in India to tap into the growing market for premium snacks in the country, according to a news story published by the website Mint.

The portfolio expansion is said to be in line with the brand (Lay’s) strategy to provide a spectrum of innovative and delicious snack options to consumers, the company said in a statement announcing the launch.

Consumers in India have been moving up to better, more premium products as affluent households grow in size. In the top metros too such households are driving demand for more niche food and beverage brands. The pandemic has also driven up social occasions at home prompting consumers to buy into more premium products.

Source: Mint. Read the full story here

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