The newly-formed peak potato industry body in Australia is calling on growers and other stakeholders across the sector to become a member to help promote and grow as a united body.
As Matt Russell reports for FreshPlaza, Executive Officer Liz Mann at Potatoes Australia Ltd. says the organisation, which held its inaugural Annual General Meeting (AGM) in Ballarat this year, was primarily set up to be the voice of the potato industry value chain.
“We want to be an industry body that not only represents the growers, but also the processors and also other people across the supply chain,” she said. “Some of our objectives are to help drive on-farm productivity growth, by increasing farm yields, aiming for an annual three per cent growth.
“Also, we want to support the long-term industry sustainability by bringing the whole value chain together to meet sustainability targets in a profitable way. Another aim is to engage the retail sector in a robust and ongoing dialogue to focus on key industry issues. We will also try to increase the value of the domestic fresh market, and establish a better model for research and development.”
“Membership is open to growers and other people in the supply chain,” Ms Mann said.
Source: FreshPlaza. Read the full story here
Photo: Courtesy Potatoes Australia website
Related: Potatoes Australia Ltd